Driving Fulfillment Excellence for a D2C Footwear Brand | ConversionPro
30–50% faster
Order-to-dispatch speed
30–50% faster
Order-to-dispatch speed
15–20% reduction from 40% baseline
RTO rate
20–30% higher
Customer satisfaction
90 days
Time to result
The problem we set out to solve
An emerging leather footwear brand expanding from offline retail to D2C eCommerce faced critical bottlenecks: slow order processing, a 40% RTO rate, delivery delays, and zero customer visibility. Centralised fulfillment from one warehouse compounded delays across all regions.
How we delivered the results
Implemented order-to-dispatch automation connecting ERP, website and courier systems
Designed multi-node regional warehousing strategy to cut last-mile delivery time
Built RTO reduction workflow: COD confirmation, address validation, proactive delivery communication
Set up real-time order tracking and SMS/WhatsApp customer notifications
Established courier performance benchmarking with dynamic allocation rules
The 40% RTO was driven by unvalidated COD orders and poor address data — not product issues. Fixing the pre-dispatch confirmation flow reduced RTO immediately, before any warehouse changes were needed.
“The operational transformation ConversionPro delivered in 90 days would have taken our internal team over a year to figure out.”
— Founder, D2C Footwear Brand
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